The EU financed campaign EU Fresh Fruit Gift participated with significant success at Agra Middle East 2023, which took place on 9-10 of October 2023 at Dubai World Centre, Dubai, UAE.
Participants from the HoReCa sector, importers, distributors, journalists and other industry stakeholders had the unique chance to experience the distinctive European tastes of the featured products, gain a deeper understanding of their exceptional nutritional benefits, their sustainable background, their EU food quality and safety strict standards, and participate in discussions about potential partnership opportunities.